Nearing the end of 2016, Google started letting webmasters know about impending changes to their internet search engine ranking system that will have influence on how sites could be viewed in 2017. To carry on to rank well in 2017, websites will need to hit certain additional criteria. In the following paragraphs, I discuss these key new changes which will impact best organic seo company.
The first item on the list is making sure that your site has a published SSL certificate in place. Now, as far as Google search rankings go, you will begin to be penalized should you not have an SSL certificate in place on the site.
Among the first moves in this connection already now set up, is the fact that unless you provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to permit a possible page viewer be aware that the website has not been secured. Clicking on the exclamation mark raises the specifics in the security infraction. This new item is currently already in place on the browser with the January 2017 Chrome “56” browser update.
SSL certificates usually are not an important expense these days and you may buy them put in place for only about $26 per year in case you are not running an e-commerce site contributing to $70 or so if you are. Google is quite thinking about customers being protected because they head to websites directed by Google and they want to ensure that customer data entered on these websites is encrypted and a person’s information and facts are kept safe. In this regard, they are going to therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate set up. So, if being found by Google organically is very important for you, it is a step you will have to take along with your site.
Next on the agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has been hearing their complaints. Google finds that popup adds often can cover a whole screen on a mobile phone and can also be hard to get rid of. So now as Googlebot crawls your webpages and then in particular, your mobile webpages, remember that they are looking on popup adds with disfavor as well as your page is going to be penalized if popup adds are located.
Google’s move here is because they are seeking to deliver quality content for their search and “AdWords” customers on behalf of their advertisers. They are on the search for quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an add to sell something. Advertising on the web will almost certainly start to change for this reason new online search engine ranking requirement so if you are wanting available and you also currently run popups on your pages, you may be seeking to start doing a bit of rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you for it rather than penalizing you.
The next change necessary for 2017 will see lots of people scrambling to improve their internet site design architectures. Almost half of all the Internet connection today is done by mobile devices including tablets.
In a recent study completed by a Google subsidiary company, it had been discovered that the typical load time to get a webpage on the mobile phone continues to be sitting at about 19 seconds to load. This same study shows that mobile phone users on the contrary only have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users vjsmvf meaning that slow-loading mobile pages that Google currently sends customers to via their internet search engine and on the part of their AdWords advertisers, are not getting loaded.
So everything is changing. Google has setup a totally separate search engine “page indexing” database in their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and if your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google will make note of this and your page will no longer be showing up within their search results for users until you will get this fixed.
With well over 50% of all the website interactions now coming from mobile, it has the potential of cutting your total website visitors by almost half once your pages have been flagged by Googlebot as being slow loading – not too mobile was working for you anyway with approximately 53% of individuals clicking off before your page ever got loaded to begin with.
In fact, many WordPress theme providers are now scrambling to construct and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury is still out on these however regarding whether they will be able to get right down to the two-4 second page loading time “sweet-spot” requirements now being essental to Google.
To hit loading times which are consistently this fast, will basically require the making of “natively coded, responsive” webpages that do not use widgets of the sort. As well as the time take to convert the material of the existing fat page right into a fast loading, content filled mobile page needs time which could still maintain your page out of the fast loading category.
To sum up, the Google search engine nowadays is looking for professionally built, natively coded webpages to serve up solid content to its customers on mobile devices. To be successful with a website organically later on as a result, will require for many online entrepreneurs, a requirement to rebuild existing websites.